The Art of Storytelling in Business Communication
Storytelling provides an effective way to capture the minds and hearts of your listeners. That’s because stories move people more effectively than facts alone. When you tell a story, you leverage a powerful communication tool that persuades, influences and motivates others — inspiring them to act.
This LIVE, virtual workshop will help you understand why humans are hardwired to respond to stories and why knowing your audience is crucial. Explore themes that will attract them and how different story structures will affect them.
With the knowledge you gain about brain science, story structure and audience, you’ll write a story that resonates with your audience. Then you’ll learn how to amplify its impact with strong visuals and dynamic delivery. You’ll also discover the importance of using stories to present data and why demand for this skill increase as the amount of data continues to grow.
Course Outcomes
- Understand the brain science behind storytelling
- Identify powerful story themes and structures
- Plan and write a story that resonates with your audience
- Engage stakeholders with visuals and delivery techniques
- Give greater meaning to data through storytelling
Course Agenda
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