Using Social Media in Your Marketing Campaign

Social media is a powerful tool that not only entertains and connects people, but also helps shape their decisions. For social media campaigns to be a successful, marketers must understand what they want to achieve and the actions they want their customers to take. In this two-day course, learners will be able to clearly define objectives and establish direction for their social media marketing campaigns. Participants in this program gain knowledge that will help them create attention-grabbing campaigns that lead customers to act.