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Instructor-Led Training
Using Social Media in Your Marketing Campaign
Social media is a powerful tool that not only entertains and connects people, but also helps shape their decisions. For social media campaigns to be a successful, marketers must understand what they want to achieve and the actions they want their customers to take. In this two-day course, learners will be able to clearly define objectives and establish direction for their social media marketing campaigns. Participants in this program gain knowledge that will help them create attention-grabbing campaigns that lead customers to act.
Course Outcomes
- Build awareness of their products or services through purpose-driven marketing strategies
- Construct a marketing campaign that includes a mission and brand message
- Determine their unique selling propositions to provide the right social media brand message
- Identify target markets and messaging for various social media channels, including Facebook, LinkedIn, Instagram, Twitter and YouTube
- Create content that uses thought leadership and persuasive selling principles
Course Agenda
Instructor-Led Training
Module 1: Introduction to Social Media Marketing
Module 2: Your Marketing Mission
Module 3: Understanding the Target Market
Module 4: Creating a Social Media Brand Message
Module 5: Social Media Content Creation
Module 6: Social Media Tools: Facebook
Module 7: Social Media Tools: Instagram
Module 8: Social Media Tools: LinkedIn
Module 9: Social Media Tools: Twitter (X)
Module 10: Social Media Tools: YouTube
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