BookISBN: 9780578606330
Digital Marketing For Results
by Chris Nimi Cheetham West

Gain the knowledge and confidence to implement the right online strategies! When it comes to digital marketing, it’s easy to get overwhelmed by the number of channels available. Social media, analytics, SEO, online ads — it’s daunting to figure out how what steps your organization needs to take to achieve the best results. Timing and staying current with the digital marketing landscape are key to your success. That's why you'll appreciate Digital Marketing for Results. This handy guide provides you with several new ideas and trends many companies are using to get the most out of online platforms today.
Save Time and Money
With the changes in the economy, budgeting for marketing may vary. This book goes into detail on what is most important so you can be efficient as possible.
Get Real Engagement
A common question in the industry is concerning engagement. What is it and how can we get more? Not only any engagement, but engagement from the right audiences.
Track Results
The book goes into detail on how to use tools like Google Analytics®, to find out what users are really doing on your site and how to optimize this data to your benefit.
