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Jul 19, 2018
Michele Markey, CEO of SkillPath
Turning your dream of business ownership into reality begins with a carefully crafted vision. What do you want your business to be? By asking yourself some important questions about your plans, talents and desires, your business concept can begin to take shape.
“Everybody has a million-dollar idea; it’s just a matter of pursuing it.” I love this sentiment offered by Spanx creator Sara Blakely. Her own search for slimming, silhouette-perfecting undergarments helped her identify a problem that plagues many women. She then took the next step and designed a product to solve the issue. Problem. Solution. Voila!
But even Blakely would tell you it’s not that easy. Her business venture took a tremendous amount of time, focus, dedication and creative problem solving. There were plenty of ups and downs and lessons learned along the way—from creating prototypes and packaging to getting a patent and making sales calls. However, because she believed in herself and her product, and stayed focused on her vision, nothing stopped her.
Fast forward 18 years and now Blakely’s underwear line (and company) have sales estimated at between $250 and $400 million. This self-made billionaire, who still owns 100 percent of her company, is living the life of her dreams.
If your own business dream still feels a bit gray and undefined, don’t worry. Let’s get started bringing focus and definition to your business idea.
A vision board is one tool that many entrepreneurs find useful when thinking through their business idea. As a kind of “goal poster,” the board is a collection of pictures, images, phrases, quotes, symbols, even scraps of fabric—anything you find inspirational and meaningful.
As you build your board, consider where you see your business in one year. What products or services will you offer? What does your space look like? Who are your customers?
To start creating your vision board:
Let this board serve as a daily reminder of your business goals. For my most recent board, I combined all my found items on a PowerPoint® slide and then simply had copies in various sizes printed for my purse, briefcase and desk.
As you create your vision, think about what owning a business means for you. Consider these seven things:
Creating a vision for your business turns ideas into reality. Working your way through these questions helps you make decisions about what you want, so your goals and dream business begin to take shape.
This article is the third in a series written to help women entrepreneurs like you take a closer look at what’s keeping you from moving forward, overcome doubts and understand the fundamentals and the mindset needed to help make you successful. They are not designed to help you build your financials or create your marketing plan, but rather to prod you to think bigger … and begin thinking with the mindset of an entrepreneur. They will appear on our blog: https://insightsnationalseminarstraining.com/ and in our free monthly professional women’s newsletter which you can subscribe to: http://www.nationalseminarstraining.com/womenslink/index.cfm
If you missed our first two articles, read them here:
Michele Markey
CEO of SkillPath
Michele Markey is the CEO of SkillPath. A leader in the learning and development industry since 1989, SkillPath delivers more than 16,000 training sessions each year and has enriched the professional and personal lives of more than 10 million individuals worldwide.
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